Mr. Harf was named the Non-Executive Chairman of the Company in September 2014. Mr. Harf joined Joh. A. Benckiser SE in 1981, serving the company in a variety of capacities, including Chairman and Chief Executive Officer since 1988. Mr. Harf is a JAB Holding Partner. Mr. Harf is currently a Board member of Peet’s Coffee & Tea, Inc., a premier specialty coffee and tea company; a Board member of D.E Master Blenders 1753 B.V. (“DEMB 1753”), the world’s leading pure play coffee and tea company; the Chairman of JAB Luxury; and a Director, and former Chairman, of Coty Inc., a global leader in beauty. Mr. Harf has previously been the Chairman of Anheuser-Busch InBev, the world’s largest brewer, from 2002 to April 2012, and served on the Board of Burger King Holdings, Inc, the world’s second largest fast food hamburger restaurant, from 2010 through 2011. Mr Harf was the Deputy Chairman of Reckitt Benckiser Group PLC, a leading global fast moving consumer goods company operating in the health, hygiene and home care categories, from 1999 to 2015. He is also a co-founder and Executive Chairman of Delete Blood Cancer DKMS, Tübingen, Germany, the largest institution of its kind.