Peter Harf was named the Non-Executive Chairman of the Company in September 2014. He joined Joh. A. Benckiser SE in 1981, serving the company in a variety of capacities, including Chairman and Chief Executive Officer since 1988. He is a JAB Holding Partner. He is currently a Board member of Peet’s Coffee & Tea, Inc., a premier specialty coffee and tea company; a Board member of Caribou Einstein, a premium coffee and bagel restaurant chain; a Board member of Jacobs Douwe Egberts B.V., the world’s leading pure play coffee and tea company; a Board member of Keurig Green Mountain, Inc., a specialty coffee and coffeemaker company; a Board member of Krispy Kreme Doughnuts, Inc., an American global doughnut company and coffeehouse chain; the Chairman of Espresso House AB, the leading Scandinavian coffee retailer; the Chairman of JAB Luxury; and a Director, and former Chairman, of Coty Inc., a global leader in beauty. He has previously been the Chairman of AnheuserBusch InBev, the world’s largest brewer, from 2002 to April 2012, and served on the Board of Burger King Holdings, Inc, the world’s second largest fast food hamburger restaurant, from 2010 through 2011. He was the Deputy Chairman of Reckitt Benckiser Group PLC, a leading global fast moving consumer goods company operating in the health, hygiene and home care categories, from 1999 to 2015. He is also a co-founder and Executive Chairman of Delete Blood Cancer DKMS, Tübingen, Germany, the largest institution of its kind. He received his MBA degree from the Harvard Business School in 1974. He holds both a Diploma and a Doctorate in Economics from the University of Cologne.